the work
Brand Foundational Work
Without a foundation, nothing can grow strong. No matter how grand.
Brands need a solid ground to stand on as they grow, invite more collaborators, hire, and expand their global presence.
The Brand Foundational Work is based on years at advertising agencies, working with founders, building my own company and learning what shareholders need in order to understand and co-create with brand.
We'll work hand in hand to build this foundation. On it, the brand can begin to thrive while knowing exactly who it is with unwavering strength, sparkle and confidence.
Then we can discover what’s truly possible.
the process
BRAND POv
how the brand sees the world and their main outlook on the category
target
who are we talking to, what makes them tick
positioning
where the brand sees itself, where it fits in and how it acts in the world
mission
the brand’s why - why are we here
brand pillars
what does the brand stand for, the core from which we make decisions
tone of voice
how the brand sounds in the world, what it does and does not say
Workshops & offerings
Founder’s Personal brand
Who is steering this ship? What makes them tick? How can make this person understood before they even open their mouth.
BLUE SKY WORKSHOP
Exploring what’s possible with your brand.
Target Market
Exploring who we are really talking to. Their mindset.
simplifying the complicated
Have a complicated brand story? Let’s sharpen it down so everyone can understand it.
Reason For story
Why do we even need to tell the story of our brand? What will that get us?
internal cohesion
Is your team on different pages about who your brand is? The audience can sense that.
SDG Mapping
How do our internal goals connect to the 17 Sustainable Development Goals? Which to focus on and how to elevate that message.
Copy Strategy
Web copy, email copy, whatever copy you need let’s write it well.
Horizon workshop
What’s Next?
facilitating conversations & Events
Conversation is how ideas are sparked, minds are changed and connections are formed.
Facilitating conversations is one of my greatest joys and I've done this at Climate Week, The World Economic Forum, The Explorer’s Club Soho House, The Big Quiet, and beyond.
Let's get in touch for your next event, panel, or gathering- we can make magic through real in person interaction.